Selling Sickness: How the World’s Biggest Pharmaceutical Companies Are Turning Us All Into Patients

By Ray Moynihan & Alan Cassels Desciption Thirty years ago, Henry Gadsden, the head of Merck, one of the world’s largest drug companies, told Fortune magazine that he wanted Merck… Read more »

Profits before People: Ethical Standards and the Marketing of Prescription Drugs

By Leonard J. Weber Product Details Series: Bioethics and the Humanities Publisher: Indiana University Press; 1 edition (April 12, 2006) The pharmaceutical industry has come under intense criticism in recent years. One… Read more »

Handbook of Membrane Separations: Chemical, Pharmaceutical, Food, and Biotechnological Applications

By Anil K. Pabby, Polytechnic University of Catalonia, Department of Chemical Engineering (EQ), Spain Prof.Syed S.H. Rizvi, College of Agriculture and Life Sciences (CALS) Ana Maria Sastre Requena Key features Explores… Read more »

Global Pharmaceutical Marketing

By Judith Grice, Managing Director, PharmaCodes Medical, Communications Ltd, UK Description Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use… Read more »

Careers with the Pharmaceutical Industry, 2nd Edition

By Dr Peter D. Stonier Description In recent years, many factors have combined to change the operating environment of the international pharmaceutical industry leading to greater specialisation and sophistication. This… Read more »

Forecasting for the Pharmaceutical Industry: Models for New Product And In-market Forecasting And How to Use Them

By ARTHUR G. COOK, PH.D., Principal of ZS Associates Description In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to… Read more »